Roblox story game · fan guide

Say Cheese! All 12 Endings

You're the news photographer in the park, and every photo you take changes what people do next. Here's what to shoot for each ending, a link to the exact minute in the full playthrough video, and a checklist that remembers what you've unlocked.

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Oct 31Game updated

Numbers from Roblox, 31 Oct 2026.

Say Cheese screenshot: a crowd in bowler hats watching the TV, ticker reads OOH NICE HAT
12 endings. Catch them all.

Short answer: Say Cheese has 12 endings. Start with the 6 quick ones: Cricket (click the cricket on the intro screen), Breaking News (5 photos of empty grass), Reverse (7+ people in one photo), Say Cheese, TV and Follow the Money.

The other 6 all branch off one 5-photo main chain. Hat is the hardest.

All 12 endings

Your endings0 / 12
  • Cricket01
    Quick~0:31 in the video

    Click the cricket as it hops across the intro screen.

  • Breaking News02
    Quick~1:52 in the video

    Take 5 photos of empty grass, with nobody in the frame.

  • Reverse03
    Quick~2:15 in the video

    Get 7 or more people into a single photo.

  • Say Cheese04
    Quick~1:34 in the video

    Photograph people saying “Cheese” 3 times, then the last one standing.

  • TV05
    Quick~2:00 in the video

    Photograph the TV alone until 4 TVs appear, pick the normal one, shoot the TV again.

  • Follow the Money06
    Quick~2:11 in the video

    Catch the man in the suit paying the madman, then keep shooting the suit man.

  • Viral07
    Main chain~4:16 in the video

    Keep the shouting spreading until the whole park is red, then shoot the hat man.

  • Eyes Closed08
    Main chain~3:23 in the video

    Viral route until the hat man shoots, then stop taking photos and wait.

  • Scared09
    Main chain~2:27 in the video

    Photograph the scared person alone, again and again, until weapons come out.

  • Good10
    Main chain~4:12 in the video

    Shoot the couple giving their heart hat to the madman, then everyone who gets one.

  • Peace11
    Main chain~4:10 in the video

    Follow the couple with the sign until everyone circles the TV.

  • Hat12
    Hardest~5:45 in the video

    Turn every red person into a hat wearer, then beat the hat man to his shot.

Ticks are saved in this browser only. “Watch” opens the full playthrough at that ending.

Watch every ending

One playthrough shows all 12 endings (34 minutes, by Roblox Master Guides). Pick an ending to jump straight to it.

Quick endings (do these first)

None of these need the long main chain, so they're the fastest way to fill the checklist. Restart the story between endings.

Cricket ending

On the intro screen, watch for the cricket that hops from the left edge of the screen to the right. Click it before it's gone. That's the whole ending.

▶ Watch it (4:16)

Breaking News ending

  1. Point the camera at a patch of grass with no people and no objects in the frame.
  2. Take a photo. Repeat until you have 5 photos of nothing but grass.

If it doesn't trigger, one of your shots probably caught the edge of a person. Aim further away from the crowd.

▶ Watch it (6:47)

Reverse ending

Frame a busy part of the park and wait until at least 7 people are inside the camera view at once, then take one photo. Group shots with fewer people don't count.

▶ Watch it (8:39)

Say Cheese ending

  1. Photograph people while they say “Cheese”, three times in a row.
  2. They start fighting until only one person is left standing.
  3. Photograph that last survivor.

▶ Watch it (30:51)

TV ending

  1. Photograph the TV with nobody else in the frame. Keep doing it.
  2. Four TVs appear: three black ones and one normal one. Click the photo of the normal TV.
  3. The screen goes to static and the TV moves slightly. Photograph the TV one more time.

▶ Watch it (4:47)

Follow the Money ending

  1. Photograph the man in the hat, then any person wearing a hat. (These are also the first two photos of the main chain.)
  2. On the right side of the park, a man in a suit hands money to the madman. Photograph it as it happens.
  3. Keep photographing the man in the suit until the ending plays.

▶ Watch it (32:25)

The main photo chain

Six endings (Viral, Eyes Closed, Scared, Good, Peace and Hat) all start with the same five photos. Once you know this chain, the six endings are just different turns at the end of it.

  1. Photograph the man in the hat.
  2. Photograph any person wearing a hat.
  3. Photograph the madman while he is screaming at someone.
  4. Follow the person he screamed at. When they get near a square person and their face turns scared, photograph the two of them together at that moment.
  5. A square person turns mad. Follow him, and when he reaches a circle and says “HMPH”, take the photo right then.

Tip: do all six chain endings in one sitting. The chain is fiddly the first time and much faster once you've done it.

Say Cheese screenshot: a scared circle person next to the TV, ticker reads BE SCARED. BE ANGRY.
The TV turns every photo into a headline. Scared faces spread fear, so photo 4 matters.

Viral ending

  1. Do the main chain through the “HMPH” photo. A circle turns red.
  2. Follow the red circle. When he shouts at a square, photograph it.
  3. Keep photographing red people shouting at others until the whole park is red.
  4. The hat man appears and shoots the madman. Photograph the hat man, then keep photographing people holding weapons until the ending plays.

▶ Watch it (0:00)

Eyes Closed ending

Play the Viral route exactly until the hat man shoots the madman. Then stop: take no more photos and just wait. The ending plays on its own.

▶ Watch it (27:28)

Scared ending

  1. Do the main chain until the person runs away scared from the square person (photo 4).
  2. Photograph the scared person alone, with whoever scared them out of the frame.
  3. Keep doing that while they run. Eventually everyone pulls out weapons and points them at each other. Photograph that moment.

▶ Watch it (10:54)

Good ending

  1. Do the main chain through the “HMPH” photo.
  2. Watch the top left of the park, where the madman shouts at a couple.
  3. When the couple hands their heart hat to the madman, photograph it.
  4. Photograph the other people who receive heart hats after that.
  5. When another madman appears, take a few photos of him.

▶ Watch it (13:21)

Peace ending

  1. Do the main chain through the “HMPH” photo, then follow the red circle and photograph him shouting at a square.
  2. Keep photographing red people shouting as more of them appear.
  3. Watch the top right for a couple carrying a sign. Photograph them twice, then keep photographing them as they walk.
  4. Carry on until everyone, in red shirts, stands in a circle around the TV. Take one last photo of that circle.

▶ Watch it (17:33)

Hat ending (hardest)

  1. Play the Viral route until everyone is red and the hat man appears.
  2. Don't wait: photograph the hat man quickly, several times. Some red people turn into white people wearing hats.
  3. Keep photographing hat wearers until no red people are left. The TV starts calling it “old news”.
  4. Photograph the couple wearing red heart hats. Everyone except the hat man switches to heart hats.
  5. Photograph the hat man again, fast, before he shoots the madman.

The last step is a race. If the hat man shoots first, you get a different ending, so restart and try again.

▶ Watch it (21:43)

Say Cheese screenshot: the TV ticker reads nvm hats aren't cool anymore while two people look sad
Once hats are “old news”, switch to the couple in heart hats.

FAQ

How many endings are in Say Cheese on Roblox?

12: Viral, Cricket, TV, Breaking News, Reverse, Scared, Good, Peace, Hat, Eyes Closed, Say Cheese and Follow the Money.

What is the easiest ending?

Cricket. Click the cricket on the intro screen as it hops across. Breaking News (5 photos of empty grass) and Reverse (7 people in one photo) are next.

How do you get the good ending?

Do the main chain up to the “HMPH” photo, then watch the top left. Photograph the couple giving their heart hat to the madman, photograph everyone who gets a heart hat after that, and take a few photos of the next madman.

What is the hardest ending?

Hat. You have to turn every red person into a hat wearer and then photograph the hat man before he shoots the madman. If he shoots first, restart.

Why didn't my ending trigger?

Most failures are framing: an extra person at the edge of an “empty” or “alone” shot, or a photo taken a moment too early or late in the main chain. Restart and redo the chain; it's quicker the second time.

Is Say Cheese based on another game?

Yes. The game's own description says it is based on We Become What We Behold by Nicky Case, a short browser game about how news cameras feed panic.

Page updates

  • 31 Oct 2026Video timestamps for every ending, live player count, new layout.
  • 31 Oct 2026Guide published: all 12 endings checked against the sources below.

Sources

Found a step that changed after an update? Tell us and we'll fix it. This is an independent fan guide, not affiliated with Roblox or the game's creators.